Objectives ppt课件

发布时间:2013-05-11

课件大小:0.38 MB

所属栏目:经管类

课件格式:.rar(压缩解压).ppt(使用格式)

课件等级:Objectives ppt课件推荐等级为3星

简略标题:Objectives

应用环境:应用于多媒体教学

制作使用软件:PowerPoint

应用阶段:管理

Objectives ppt课件介绍及下载


Objectives ppt课件内容预览:InitiatingResponding to PriceChangesPriceHighMedium LowHighLowProductQualityMedOverchargingRip-OffFalseEconomyPrice - QualityStrategiesSetting PricingPolicyTypes ofCostsTotalCostspptSum of the Fixed and Variable Costs for aGivenLevel ofProductionFixedCosts(Overhead)Costs that don’tvary with sales orproduction levels.ExecutiveSalariesRentVariableCostsCosts that do varydirectly with thelevel of production.Raw materialsThe Three C’s Modelfor PriceSettingPricingMethodsMarkupPricingTarget ReturnPricingPerceived ValuePricingValuePricingGoing-RatePricingSealed-BidPricingSome important pricing definitionsUtility: The attribute that makes it capable of want satisfactionValue: The worth in terms of other productsPrice: The monetary medium of exchange.Value Example:CaterpillarTractor is $100,000vs. Market $90,000$90,000if equal7,000extra durable6,000reliability5,000service2,000warranty$110,000in benefits -$10,000discount!PromotionalPricingLoss-leader pricingSpecial-event pricingCash rebatesLow-interest financingLonger payment termsWarranties service contractsPsychological discountingPsychologicalPricingDiscriminatoryPricingPrice-Reaction Program for Meeting a Competitor’s PriceCutHas competitorcut his price?By more than 4Drop price tocompetitor’spriceBy 2-4Drop price byhalf of thecompetitor’sprice cutBy less than 2Include acents-off couponfor the nextpurchase
课件关键字:Objectives ,Objectives。
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